Click & Collect

Click and Collect is a brand feature of Payless Shoesource PH that allows the customer to reserve products online for 2 days and collect orders in-store. Payment for their order will be settled once they pick up their pre-ordered items from Payless PH’s different branches.

My job for this project was to make a logo for the brand’s service and use the logo for the service’s succeeding social media content. This project was one of my responsibilities as part of Payless Shoesource PH’s marketing team.

Year

2020

Project Deliverables

Software Used

Adobe Photoshop, Adobe Illustrator

Portfolio-Inside-Images-ClickandCollect-1

Logo Design

Payless PH’s marketing team wanted a simple logo of the service that is in line with Payless’ brand guidelines. The logo went into several revisions for the symbol part of the logo. Regarding the typeface,  I chose a friendly-looking font because Payless is a family brand.

My main concept was to add the iconic pin symbol and a silhouette of a heeled shoe to simplify and visualize the term “click and collect”.

Portfolio-Inside-Images-ClickandCollect-2

Social Media Content

Click and Collect was conceived by the Payless Shoesource PH marketing team during the start of the COVID-19 pandemic. To let the brand’s customers know and utilize the service, social media posts about Click and Collect were created and posted on Payless PH’s socials. 

I created the Facebook ad images and cover photos for the service’s launch back in April 2020.

Let's work together! 🙂

I love to give a helping hand to people and their businesses, solving their brand and design problems. Using multidisciplinary practices that I’ve honed over the years, these are approaches where it can effectively connect to their target consumers and audiences!

  ellyphant.art@gmail.com

  (+63) 916-336-0762