Step One was a newly launched brand by Payless Shoesource PH. The brand was launched and created by their in-house marketing team.
For this project, I created illustration designs for the locally-sourced flip flops of the brand. This is one of the projects that I’ve done as one of their in-house creatives.
2020
Adobe Photoshop, Adobe Illustrator
The jeepney and nipa hut designs are the illustrations that were approved by the Payless Shoesource Philippines team.
The other illustrations that I made for the flipflops were the plants, ice cream, and unicorn designs. These designs were approved too but it hasn’t been produced yet.
Screenshot of the flip flops when they got available in Payless PH’s online store.
I love to give a helping hand to people and their businesses, solving their brand and design problems. Using multidisciplinary practices that I’ve honed over the years, these are approaches where it can effectively connect to their target consumers and audiences!
ellyphant.art@gmail.com
(+63) 916-336-0762