Heritage Homes
ABOUT THE PROJECT
Heritage Homes is a real estate project by Moldex Realty that mainly targets families who seek affordable homes. Heritage Homes lets their target market feel that their life has finally begun.
My job for this project was to create a distinct tone and element of the brand. I was also then asked to create Heritage Homes’ brand identity manual. I was hired by brand_it consultancy to work on this freelance project.
Year
2018
Services
- Graphic Design
- Brand Concept
- Brand Manual
Scrapbook Concept
I proposed that the brand’s center visual should be scrapbook-like because scrapbooks contain notable memories of someone’s life, such as one’s celebrations and starting points. It resonates with the brand’s key message: “Life’s New Beginnings”.
Scrapbooks contain not just priceless beginnings, but also the memories one cannot forget, it mirrors Heritage Homes’ taglines because it serves as an achievement for the target consumers. Having a house under Heritage Homes will be their milestone and it is stored in their memories for a lifetime.
Project Challenge
I proposed that the brand’s center visual should be scrapbook-like because scrapbooks contain notable memories of someone’s life, such as one’s celebrations and starting points. It resonates with the brand’s key message: “Life’s New Beginnings”.
Scrapbooks contain not just priceless beginnings, but also the memories one cannot forget, it mirrors Heritage Homes’ taglines because it serves as an achievement for the target consumers. Having a house under Heritage Homes will be their milestone and it is stored in their memories for a lifetime.
Sample parts of the brand identity manual.
Brand Identity Manual
My main task was to create the brand’s core visual and guidelines. The brand identity manual contains the logo’s orientation variations in horizontal and vertical, the brand tone, illustration style, and the do’s and don’ts.
Brand Print and Digital Layouts
The brand’s print layouts and templates were also included in Heritage Homes’ brand identity manual. Calling cards, merchandise, on-brand templates, sample mockups, and advertising materials for the brand were created.
Sample render of the flyer template.
Sample wayfinder signages of the brand.
Sample wayfinder tarpaulin banner of the brand.
Some of the sample mockups of the promotional templates (tarpaulin and billboard).
